Quizified
2025
The Challenge
Quizified, a trivia app, wanted to boost engagement with existing players while attracting new users through fresh, shareable content.
The Solution
I created and managed weekly content that balanced entertainment with promotion. This included:
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Producing interactive quiz hints and themed question videos designed to spark curiosity.
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Developing new content formats such as “Fact or Fiction” and “Higher or Lower” carousels to improve swipe-through engagement on Instagram and TikTok.
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Researching trending hashtags and platform-specific strategies to increase visibility.
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Maintaining a consistent publishing schedule across multiple social channels.
The Impact
The content established a recognizable brand style for Quizified’s social media, strengthened audience retention, and increased opportunities for organic reach. By blending interactive content with data-led strategy, I helped the app expand its presence and appeal across different platforms.
